Three Ways to Leverage Emotional Intelligence
Programmatic, Direct Sales, or Data Licensing - Choose what fits your needs
Emotional Targeting (Programmatic)
Target by emotion (Triumph, Anger, Hope, etc.), content theme (Competition, Controversy, Technical, etc.), and fan tribe. Reach "Verstappen fans feeling Triumph on Technical content" with surgical precision.
Features
- ✓ Multi-dimensional targeting: emotion × theme × tribe
- ✓ Real-time controversy detection (minutes from incident)
- ✓ GAM key-value sync (tribe + emotion + theme)
- ✓ Bid modifiers based on drama score + tribal intensity
Story Arc Sponsorships (Direct Sales)
Sponsor entire emotional narratives, not single articles. "Red Bull Budget Cap Saga" = multiple articles over weeks, aligned emotional journey (Anger → Frustration → Relief), category-exclusive branding.
Features
- ✓ Multi-article narrative packages across story lifecycle
- ✓ Emotional journey mapping from crisis to resolution
- ✓ Category exclusivity + tribal targeting
- ✓ Regular reviews with emotion analytics + engagement reports
Emotional Intelligence API (Data Licensing)
Access the same tribal-emotion engine that powers our targeting. Get emotions, themes, and tribal targeting data for every F1 article in real-time. Only racing emotion dataset available for licensing.
Features
- ✓ REST endpoints for emotions, themes, tribes, story arcs
- ✓ Real-time webhooks (drama alerts, incident detection)
- ✓ Rich feature set per article (themes, emotions, tribes, drama scores)
- ✓ Enterprise SLA, low latency
Which Product Is Right for You?
Endemic Brands
Tire manufacturers, automotive tech, fuel companies
Media & Publishers
Sports media, fantasy platforms, content networks
D2C Merchandise
Team stores, fashion brands, collectibles
Data Buyers
Analytics firms, media companies, research
Frequently Asked Questions
How do I integrate with Google Ad Manager?
We provide key-value targeting synchronized to your GAM inventory. Setup takes 1-2 weeks with our technical team.
What's the pricing structure?
Pricing varies by product and usage. Contact us for custom pricing based on your needs and expected volume.
Can I combine programmatic + direct sales?
Yes! Many brands run always-on programmatic targeting alongside seasonal story arc sponsorships.
How accurate are the emotional predictions?
Our system achieves high accuracy in segment classification and emotional prediction across all dimensions.
Not Sure Which Product Fits Your Needs?
Schedule a 15-minute consultation to find the perfect solution for your motorsport advertising goals.